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Fact check

Meat or Plant?

Nadine Kraft, Inken Christoph-Schulz | 20.04.2022


PB Public Relations
MA Institute of Market Analysis

More and more Germans are giving up animal products. But are plant-based alternatives actually replacing animal protein products? Based on real purchase data from the Gesellschaft für Konsumforschung (GfK), the Thünen Institute has investigated the demand of private households for animal and plant protein suppliers for 2017 to 2020. Conclusion of the Thünen fact check: Vegetable products are being bought more and more. However, this changes little in the amount of animal products such as meat, milk and cheese consumed. (in German)

Participating scientists

Institute of Market Analysis
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